Marketing | Brand Strategy | DTC/Retail/eCommerce | Business Leadership | Team Leadership | Creative Innovation
I am a creative and versatile Business, Marketing, Brand, and Team Leader with over twenty years of experience building brands and driving growth and profitability. I thrive in spaces where the business, brand, or customer experience needs to be created, refocused, or scaled. I am passionate about fostering a culture of innovation founded on data and rock-solid business strategy. All while building and empowering teams, vibrant partnerships, and the infrastructure required to sustain long-term success.
RECCOMENDATIONS FOR JORDAN
Team Leadership
“I was very fortunate to have Jordan as my direct manager for almost 2 years at Smartwool. He is a kind, funny, wonderful human who leads with a sense of humanity and openness. He brings thoughtfulness and a well-developed sense of self-awareness to every situation, making him both an amazing people leader and a dynamic strategist. He is savvy and can build meaningful relationships quickly, and embodies the idea that HOW you do something is just as important as WHAT you're doing. As a manager, he guided me in making some big strides in my professional skills, and also supported me as I gained footing within the organization. Anyone would be very lucky to work with Jordan.”
Claire Koch, Sr, Marketing Manager Integrated Marketing / Smartwool
“I came to Smartwool this past December after leaving a previous company that was a large part of my life for almost 8 years. I was nervous and unsure about how the transition would be coming into a new company with a new team leader. Jordan immediately put all of those nerves to ease and I couldn't be more thankful for that. Jordan's energy, compassion, humility, perspective and supportive leadership is an extremely large part of what has made working for Smartwool so great in just a short amount of time these past 7 months. Jordan has the strong ability to give guidance and direction while also being very attentive, nimble, and flexible with ever-changing needs of both the business and the people involved. I especially appreciated his approachability as a leader, his prompt response time, and his clear communication style. Simply put, you want Jordan on your team, leading your team, and working alongside your team.”
Stephanie Hillman, Wholesale Marketing Manager at Smartwool
“Jordan is the type of manager that every organization should want to build around. He’s open, empathetic, and builds his teams up while supporting them to do their best work. These attributes and the positive energy that he brings to the workplace helped our team be both successful and a joy to be a part of.”
Tyler Chauncy, CRM Manager at Smartwool
Marketing / Innovation
“Jordan is one of the most talented marketers I've worked with in my career. He clearly and concisely communicates advanced marketing strategy in a way that anyone from finance to tech to agencies can understand and quickly take action. His teams are strong, aligned behind cohesive goals, and allowed to shine; it's easy to tell this is supported by his leadership and personal investment in growing people. Jordan isn't afraid to make the tough choices that are right for the business; even when they may be dramatically different than what's been done previously, he brings along other teams to align and solidify movement toward the right strategy. Jordan is always willing to lend a hand to advancing a greater goal - be it sharing out best case studies, connecting with peers, or banding together with others to gain better measurement, technology, or resources for the greater whole. I learned so much in working with Jordan, and I know he will thrive and advance any brand that's lucky enough to have him.”
Marissa Tario, Director Marketing IQ at VF Corp
“I had the pleasure of working with Jordan for over a year as a key agency partner and have nothing but great things to say. We work with a lot of leaders from different brands and I appreciated his ability to work at both 500 and 10,000 feet, keeping in mind business goals across eComm and retail channels. His thought leadership, curiosity to test the status quo and drive to bring the best media to market for Smartwool made our work stronger. Most of all, Jordan is a kind and thoughtful person, with a great sense of humor that made our team feel like an extension of the Smartwool team.”
Keile Kropf, Media Director at Backbone Media
DTC/Retail/eCommerce
“Jordan and I worked together for nearly two years together at Smartwool, and during that time he was an invaluable marketing partner in helping us drive growth for our Ecommerce channel. Jordan is an excellent people leader, a great thought partner, and someone who excels at cross-functional collaboration and communication. Most importantly, he is a great human and a colleague that I'm proud to now consider a friend. Whoever lands Jordan next will be lucky to have him.”
Matthew Etzler, Head of North America DTC at Smartwool & icebreaker
“I had the pleasure of working with Jordan during his time at Smartwool. Even though we were not in the same department, we collaborated on various pieces of the business. As a data analyst, it can be hard working with marketers who are not as comfortable with the day-to-day/operational numbers; but Jordan is not that. He does not shy away from the nitty-gritty details and understands the inner workings of each business unit he oversees. Each month, we would put our heads together (along with other team members) to forecast the website traffic numbers based on the Media budget. During these times I got to witness first-hand Jordan's intelligence and experience in driving strategy both qualitatively and quantitatively. He is a good listener and takes in everyone's thoughts before providing his own. What I appreciate most about Jordan is that, even during the most intense moments, he knows how to release the pressure with a well-timed one-liner or how to ask the best, deepest questions to get people thinking. He will be an asset to any company/brand!”
Ashley Petersen, Senior eCommerce Analyst at Smartwool
Global Leadership
“Jordan is a marketing genius and a rockstar leader. I had the privilege of working with him when he was heading the global marketing for Smartwool, the business that I'm leading in EMEA. Jordan has a talent for creating and executing effective marketing strategies that align with the company vision and values. He is passionate about sustainability and making a positive impact on the world. He leads his team with enthusiasm, trust, and empowerment. He is always looking for new challenges and opportunities to grow the business and his team. Jordan played a key role in turning Smartwool from a beloved product to a beloved brand globally and in Europe. He has an exceptional talent to understand local differences but at the same time keeping a global direction. Jordan is an outstanding asset to any organization and I highly recommend him for any top-level roles in marketing. Jordan, it was a pleasure and an honor to work with you. I thank you for your contributions to Smartwool and wish you all the best in your future endeavors.”
Dariusz Boniecki, General Manger, EMEA at Smartwool
“Jordan was a tremendous thought partner who was able to leverage his marketing strategy expertise across regions to help build a stronger, more cohesive, global brand story that allowed for regional nuances. His insights and ability to communicate them clearly were invaluable to the regional marketing teams, and helped build stronger connectivity from Smartwool HQ in Denver to both the Canadian and EMEA teams. His passion for the outdoors is contagious, and his embodiment of the brand values was both natural and respected. Jordan is a true professional who effortlessly builds confidence with not only his direct team but with the other departments as well as the leadership team.”
Corey Stecker, Head of Global Sales at Smartwool
Cross-Functional Leadership
“Working with Jordan during our time at Smartwool was such a pleasure. While we were not in the same department, we served together on the brand’s strategic leadership team that cross-functionally drove execution of Smartwool's annual strategic plan. Jordan was an integral part not only within this team, but also as a leader and advocate of all cross-functional work and projects throughout the brand. What I enjoy most about Jordan is his empathy and ability to relate to and work with anyone throughout the organization, but especially his thoughtful and articulate way of communicating and leading. I could always rely on him to bring thought-provoking ideas and questions to our projects, and do so in a way that brought everyone together in-step to the larger goal.”
Julie Schaffer, Senior Manager, Special Projects and Business Transformation at Smartwool
“I had the pleasure of partnering with Jordan during his time at Smartwool. His attention to detail, follow through and overall approach to partnership across the organization is second to none. With a keen sense of trends, both new and timeless in the industry, Jordan lead with skill, empath and solid balance of emotion and logic. He empowered his teams to engage and deliver. Wherever Jordan lands in his next endeavor, success and impact is certain to follow. Please feel free to reach out to me directly if you would like to learn more about how Jordan impacted our organization and what he can do to accelerate progress in yours. ”
John Homans, Sr. Manager Sales Operations / Smartwool & icebreaker
“Jordan was an absolutely pleasure to work with during our time together at Smartwool. He is an amazing business partner who understands the need for all teams to be working towards the same goal, using our brand's values to drive decision making and alignment on actions. His ability to be compassionate and humble while helping to drive our strategic vision was extremely admirable. He clearly articulated our global brand strategies, helping to drive our business growth across all channels. Thank you for everything you did for Smartwool Jordan!”
Matthew Becker, Director FP&A at Smartwool
“Jordan is a exceptional marketer. He came to Smartwool with a solid marketing background and a genuine desire to craft a roust and harmonious global brand narrative that incorporated regional distinctions. His leadership was transparent, people-first driven, and inspiring. His industry insights, eloquently conveyed, are pertinent and reflect his knowledge and passion for the outdoors. Working around Jordan is a privilege and I wish anyone in marketing to collaborate with this all-star leader.”
Laurie Brochu, Senior Digital Channel Advisor + Sustainability Lead at Smartwool, Canada
“Working with Jordan was an absolute pleasure. He is that rare leader that brings great experience AND empathy to the workplace. His breadth of knowledge in the marketing industry was incredibly valuable at Smartwool as he pushed us to think differently so that we could bring an authentic viewpoint to our consumers. Jordan has a unique ability to adapt to all situations and circumstances: from executive leadership meetings, to cross functional initiatives, to customer facing events. Jordan is an asset in any situation and brings a genuine passion and energy to all the work that he does. I feel very lucky to have worked alongside Jordan as he supported my own career growth and trajectory and I look forward to seeing him succeed in the next phase of his career.”
Kelly Muededonck, Community Manager at Smartwool
Podcast Appearances and Talks
Most recent Jordan dropping sage advice on the topic of patience being a brand marketing virtue.
Backcountry Marketing Podcast, January 2024 (75 min)
Startup Jordan talking about the goals and aspirations of Saltwolf to disrupt the B2B market, targeting small business interior designers.
Business of Home, November 2020 (article and 65min)
Baby-faced Jordan sharing how we rolled out local social media at REI during the dawn of age of Web 2.0.
Blogwell Conference, May 2010 (30min)